Wolf Review(The Pocket Tiffany by Caroline Young)
(Contents) The Pocket Book on Tiffany & Co by Caroline Young gives a concise overview of the history of Tiffany. Tiffany is known for its fine jewellery and quality luxury products. From diamond to the little blue box, in the process bringing joy to millions of ladies. The journey of Tiffany started in Killingly, Connecticut, US. At the age of 15, Charles Lewis Tiffany managed the family general store and the family cotton manufacturing business. He had great ambitions of setting up his own company, which he later founded together with John B. Young, his childhood schoolmate, with the help of a $1000 loan from his dad. Tiffany’s journey to becoming one of the world’s most admired brands began in New York in 1837. The former name of Tiffany & Young gave way to Tiffany & Co after co-founder, John Young decided to sell out. With sole ownership, Charles began experimenting with unique marketing strategies. Direct mailing catalogue was revolutionary at its time. The...